At full velocity:

Resilient and
racing ahead

The e-Conomy SEA 2020 report by Google, Temasek and Bain & Company, now in its fifth edition, looks into the digital economies of Southeast Asia. It deep dives into what is driving the Internet economy forward and where the opportunities for the future lie.

Brought to you by:

Google Temasek Bain & Company

e-Conomy SEA 2020 Report

Covering Southeast Asia's (SEA) six largest economies, 400 million of the 580 million population living in these countries are online. That's 70% of the region. 40 million of them came online in 2020.1

Explore local insights

Each country is on its own growth path. Explore country specific insights here, both in English and local language

In addition to new online users, COVID-19 led to an acceleration of digital consumption as users tried new digital services for the first time. More than 1 in every 3 digital service consumers started using the service due to COVID-19.2

Past Reports

e-Conomy SEA is a multi-year research program brought to you by Google, Temasek and Bain & Company

e-conomy SEA 2016

Unlocking the $200B digital opportunity in Southeast Asia

e-conomy SEA 2017

Unprecedented growth for Southeast Asia’s $50B Internet economy

e-conomy SEA 2018

Southeast Asia’s Internet economy hits an inflection point

e-conomy SEA 2019

Swipe up and to the right: Southeast Asia’s $100B Internet economy

Disclaimer: The information in this report is provided on an “as is” basis. This document was produced by Google, Temasek, Bain and other third parties involved as of the date of writing and are subject to change. It has been prepared solely for information purposes over a limited time period to provide a perspective on the market. Projected market and financial information, analyses and conclusions contained herein should not be construed as definitive forecasts or guarantees of future performance or results. Google, Temasek, Bain or any of their affiliates or any third party involved makes no representation or warranty, either expressed or implied, as to the accuracy or completeness of the information in the report and shall not be liable for any loss arising from the use hereof. Google does not endorse any of the financial analysis in this report. Google internal data was not used in the development of this report.

Sources (5)
1 e-Conomy 2019 report, Statista for 2020
2, 3, 4, Kantar e-Conomy SEA Report,  2020
5 Bain Analysis, 2020
Kantar e-Conomy SEA 2020 primary research commissioned by Google, Research was conducted in Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. Fieldwork ran from 18/08/2020 - 02/09/2020 online via a 25-minute Computer Assisted Web Interviewing survey with a total of 4,712 respondents interviewed.