Launched in 2016 by Google and Temasek, e-Conomy SEA is a multi-year research initiative tracking the evolution of Southeast Asia’s digital economy. Bain & Company joined as lead research partner in 2019. The report synthesizes primary research, proprietary partner insights, Google Trends data, expert interviews, and independent industry sources. Unless otherwise noted, citations should reference: ‘Google, Temasek and Bain, e-Conomy SEA 2026’.

This report is provided on an "as is" basis for informational purposes only and does not constitute investment or financial advice. All financial analyses and projections are independent estimates developed by Bain & Company using publicly available data and non-Google proprietary sources; Google does not supply data for, nor endorse, these financial analyses. Market projections and forward-looking statements reflect current perspectives, are subject to change, and should not be construed as guarantees of future performance. Google, Temasek, Bain & Company, and their affiliates make no representations or warranties regarding the accuracy or completeness of the information and disclaim all liability for any loss arising from its use.