Source: Google-commissioned Kantar e-Conomy SEA 2023 research

The research was conducted in Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. Data collection ran from 10/08/2023 – 01/09/2023 via a 25-minute online survey. The survey was conducted among a total of n=7,881 respondents aged 18-64 who had interacted with at least one of our designated digital economies within a specified period of time. Each respondent was allocated to a maximum of 2 verticals based on least fill quota. E-commerce excludes groceries. Gaming activity includes use of paid apps and in-app purchases. Streaming includes both music and video. Travel includes both flights and accommodation bookings. Digital financial services include investments, loans, and insurance. Where multiple subverticals are involved, responses are averaged across subverticals.

Bases:

Total SEA active e-commerce users, n=1,929 (ID n=319, MY n=320, PH n=321, SG n=310, TH n=320, VN n=339)

Total SEA active ride-hailing users, n=1,952 (ID n=321, MY n=320, PH n=321, SG n=331, TH n=320, VN n=339)

Total SEA active online food delivery users, n=1,927 (ID n=321, MY n=319, PH n=320, SG n=308, TH n=320, VN n=339)

Total SEA active gaming users, n=1,950 (ID n=322, MY n=318, PH n=321, SG n=328, TH n=322, VN n=339)

Total SEA active streaming users, n=1,952 (ID n=319, MY n=319, PH n=321, SG n=333, TH n=321, VN n=339)

Total SEA active online travel users, n=1,952 (ID n=320, MY n=320, PH n=322, SG n=330, TH n=321, VN n=339)

Total SEA active digital financial services users, n=1,935 (ID n=320, MY n=318, PH n=322, SG n=313, TH n=321, VN n=341)