e-Conomy SEA - Google

Through the waves, towards a sea of opportunity

e-Conomy SEA tracks Southeast Asia's digital economy as it overcomes headwinds to approach $200B GMV in 2022. Scroll down for more on the industries and drivers to watch.

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Industry spotlight: Travel

After revenge travel, what’s next for the SEA travel scene? Explore the latest trends and learn what's driving interest in travel to and from Southeast Asia.

Industry spotlight: E‑commerce

Understand the latest trends on how consumers in SEA are planning purchases across the year, from monthly double-digit festivals to end-of-year megasales.

Deep dive into SEA's digital economy

Understanding consumer behaviour is key to building a digital decade for everyone in Southeast Asia. Start exploring digital economy metrics from the e-Conomy SEA 2022 report.

Highlights from the 2022 report

Through the waves, towards a sea of opportunity — Southeast Asia's digital economy is on course towards $600B - $1T GMV by 2030. Walk through key highlights from our report: from the latest digital adoption trends, to sector growth insights and opportunities for the digital decade ahead.

e‑Conomy SEA 2022 launch event

Watch a presentation of the report followed by discussions on its implications for businesses, governments, and marketers.