e-Conomy SEA - Google
Through the waves, towards a sea of opportunity
e-Conomy SEA tracks Southeast Asia's digital economy as it overcomes headwinds to approach $200B GMV in 2022. Scroll down for more on the industries and drivers to watch.
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Industry spotlight: E‑commerce
Understand the latest trends on how consumers in SEA are planning purchases across the year, from monthly double-digit festivals to end-of-year megasales.
Deep dive into SEA's digital economy
Understanding consumer behaviour is key to building a digital decade for everyone in Southeast Asia. Start exploring digital economy metrics from the e-Conomy SEA 2022 report.
Highlights from the 2022 report
Through the waves, towards a sea of opportunity — Southeast Asia's digital economy is on course towards $600B - $1T GMV by 2030. Walk through key highlights from our report: from the latest digital adoption trends, to sector growth insights and opportunities for the digital decade ahead.
e‑Conomy SEA 2022 launch event
Watch a presentation of the report followed by discussions on its implications for businesses, governments, and marketers.