Deep dive into SEA's digital economy

Understanding consumer behaviour is key to building a digital decade for everyone in Southeast Asia. Use the drop-down menu below to explore digital economy metrics from the e‑Conomy SEA 2022 report.

Digital consumers
  • Digital consumers
  • Usage frequency
  • Loyalty
  • Digital payment preferences
  • Digital payment usage

When was the last time you purchased or paid to use the service on the following types of platforms?

How often do you plan to purchase in <online vertical> in the next year?

Do you have a preferred platform / app for making <online vertical> purchases online?

Of all the non-cash payment methods that you use, which one do you most prefer?

Share of wallet by payment modes

Daily
  • Users
  • Non-users
  • More often compared to the last 12 months
  • About the same as the last 12 months
  • Less often compared to the last 12 months
  • I do not intend to purchase physical items online in the next 12 months
Alphabetical
  • Alphabetical
  • Highest to lowest
Filters 0

Market

Category

Category

Category

Category

Category

E-commerce (non-grocery)

SEA

94%

ID

89%

MY

95%

PH

88%

SG

97%

TH

95%

VN

96%

Grocery e-commerce

SEA

67%

ID

59%

MY

63%

PH

57%

SG

75%

TH

63%

VN

84%

Gaming

SEA

71%

ID

80%

MY

73%

PH

48%

SG

82%

TH

53%

VN

85%

Music streaming

SEA

81%

ID

79%

MY

86%

PH

69%

SG

92%

TH

78%

VN

85%

Video streaming

SEA

51%

ID

48%

MY

47%

PH

50%

SG

46%

TH

56%

VN

60%

Food delivery

SEA

61%

ID

63%

MY

59%

PH

58%

SG

63%

TH

62%

VN

61%

Transport

SEA

52%

ID

57%

MY

46%

PH

48%

SG

51%

TH

54%

VN

54%

Online travel booking

SEA

62%

ID

52%

MY

70%

PH

48%

SG

80%

TH

55%

VN

66%

Digital payments (mobile wallets, BNPL, or online international bank transfers)

SEA

76%

ID

83%

MY

79%

PH

72%

SG

79%

TH

67%

VN

78%

Personal lending

SEA

38%

ID

31%

MY

28%

PH

37%

SG

31%

TH

50%

VN

50%

Investments

SEA

49%

ID

49%

MY

42%

PH

48%

SG

55%

TH

46%

VN

56%

Healthtech

SEA

39%

ID

36%

MY

29%

PH

38%

SG

42%

TH

35%

VN

53%

Edtech

SEA

39%

ID

38%

MY

31%

PH

35%

SG

43%

TH

34%

VN

54%

E-commerce (non-grocery)

SEA

6%

ID

11%

MY

5%

PH

12%

SG

3%

TH

5%

VN

4%

Grocery e-commerce

SEA

33%

ID

41%

MY

37%

PH

43%

SG

25%

TH

37%

VN

16%

Gaming

SEA

29%

ID

20%

MY

27%

PH

52%

SG

18%

TH

47%

VN

15%

Music streaming

SEA

19%

ID

21%

MY

14%

PH

31%

SG

8%

TH

22%

VN

15%

Video streaming

SEA

49%

ID

52%

MY

53%

PH

50%

SG

54%

TH

44%

VN

40%

Food delivery

SEA

39%

ID

37%

MY

41%

PH

42%

SG

37%

TH

38%

VN

39%

Transport

SEA

48%

ID

43%

MY

54%

PH

52%

SG

49%

TH

46%

VN

46%

Online travel booking

SEA

38%

ID

48%

MY

30%

PH

52%

SG

20%

TH

45%

VN

34%

Digital payments (mobile wallets, BNPL, or online international bank transfers)

SEA

24%

ID

17%

MY

21%

PH

28%

SG

21%

TH

33%

VN

22%

Personal lending

SEA

62%

ID

69%

MY

72%

PH

63%

SG

69%

TH

50%

VN

50%

Investments

SEA

51%

ID

51%

MY

58%

PH

52%

SG

45%

TH

54%

VN

44%

Healthtech

SEA

61%

ID

64%

MY

71%

PH

62%

SG

58%

TH

65%

VN

47%

Edtech

SEA

61%

ID

62%

MY

69%

PH

65%

SG

57%

TH

66%

VN

46%

E-commerce (non-grocery)

SEA

26%

ID

32%

MY

24%

PH

20%

SG

20%

TH

23%

VN

31%

Grocery e-commerce

SEA

21%

ID

19%

MY

24%

PH

14%

SG

15%

TH

18%

VN

29%

Gaming

SEA

15%

ID

10%

MY

15%

PH

10%

SG

23%

TH

17%

VN

19%

Music streaming*

SEA

10%

ID

7%

MY

8%

PH

11%

SG

4%

TH

13%

VN

18%

Video streaming

SEA

15%

ID

16%

MY

17%

PH

14%

SG

14%

TH

18%

VN

14%

Food delivery

SEA

14%

ID

13%

MY

13%

PH

11%

SG

11%

TH

16%

VN

22%

Transport

SEA

19%

ID

24%

MY

13%

PH

29%

SG

11%

TH

13%

VN

23%

Online travel booking

SEA

26%

ID

31%

MY

25%

PH

15%

SG

28%

TH

15%

VN

35%

Digital payments (Mobile wallets)

SEA

18%

ID

31%

MY

21%

PH

14%

SG

19%

TH

14%

VN

18%

Digital payments (BNPL)

SEA

21%

ID

41%

MY

15%

PH

10%

SG

6%

TH

16%

VN

19%

Digital payments (Remittance)

SEA

22%

ID

38%

MY

20%

PH

17%

SG

6%

TH

4%

VN

29%

Personal lending

SEA

19%

ID

20%

MY

19%

PH

5%

SG

24%

TH

15%

VN

28%

Investments

SEA

27%

ID

29%

MY

25%

PH

22%

SG

25%

TH

23%

VN

36%

Edtech

SEA

19%

ID

16%

MY

14%

PH

16%

SG

16%

TH

19%

VN

32%

E-commerce (non-grocery)

SEA

56%

ID

50%

MY

53%

PH

51%

SG

63%

TH

55%

VN

60%

Grocery e-commerce

SEA

60%

ID

65%

MY

57%

PH

57%

SG

70%

TH

57%

VN

54%

Gaming

SEA

53%

ID

60%

MY

58%

PH

46%

SG

61%

TH

61%

VN

42%

Music streaming*

SEA

56%

ID

58%

MY

59%

PH

38%

SG

73%

TH

57%

VN

56%

Video streaming

SEA

60%

ID

54%

MY

61%

PH

47%

SG

62%

TH

69%

VN

73%

Food delivery

SEA

61%

ID

69%

MY

69%

PH

59%

SG

60%

TH

52%

VN

59%

Transport

SEA

53%

ID

51%

MY

66%

PH

39%

SG

59%

TH

50%

VN

52%

Online travel booking

SEA

47%

ID

40%

MY

52%

PH

31%

SG

49%

TH

52%

VN

51%

Digital payments (Mobile wallets)

SEA

65%

ID

50%

MY

65%

PH

55%

SG

71%

TH

73%

VN

61%

Digital payments (BNPL)

SEA

45%

ID

30%

MY

53%

PH

37%

SG

59%

TH

54%

VN

42%

Digital payments (Remittance)

SEA

41%

ID

30%

MY

53%

PH

27%

SG

65%

TH

38%

VN

46%

Personal lending

SEA

35%

ID

30%

MY

41%

PH

35%

SG

44%

TH

35%

VN

28%

Investments

SEA

41%

ID

44%

MY

43%

PH

28%

SG

49%

TH

45%

VN

33%

Edtech

SEA

45%

ID

42%

MY

49%

PH

44%

SG

52%

TH

45%

VN

40%

E-commerce (non-grocery)

SEA

15%

ID

16%

MY

20%

PH

24%

SG

14%

TH

18%

VN

9%

Grocery e-commerce

SEA

16%

ID

12%

MY

14%

PH

23%

SG

14%

TH

19%

VN

14%

Gaming

SEA

29%

ID

28%

MY

26%

PH

41%

SG

14%

TH

17%

VN

38%

Music streaming*

SEA

21%

ID

22%

MY

21%

PH

30%

SG

9%

TH

13%

VN

25%

Video streaming

SEA

19%

ID

26%

MY

20%

PH

29%

SG

20%

TH

7%

VN

11%

Food delivery

SEA

20%

ID

17%

MY

14%

PH

24%

SG

24%

TH

23%

VN

16%

Transport

SEA

24%

ID

24%

MY

16%

PH

25%

SG

29%

TH

27%

VN

25%

Online travel booking

SEA

21%

ID

24%

MY

19%

PH

37%

SG

15%

TH

23%

VN

12%

Digital payments (Mobile wallets)

SEA

16%

ID

17%

MY

13%

PH

25%

SG

7%

TH

12%

VN

21%

Digital payments (BNPL)

SEA

29%

ID

24%

MY

19%

PH

53%

SG

20%

TH

26%

VN

36%

Digital payments (Remittance)

SEA

28%

ID

18%

MY

24%

PH

43%

SG

28%

TH

43%

VN

19%

Personal lending

SEA

31%

ID

38%

MY

28%

PH

32%

SG

23%

TH

31%

VN

37%

Investments

SEA

24%

ID

21%

MY

16%

PH

41%

SG

18%

TH

24%

VN

27%

Edtech

SEA

24%

ID

33%

MY

29%

PH

16%

SG

19%

TH

27%

VN

22%

E-commerce (non-grocery)

SEA

2%

ID

2%

MY

3%

PH

4%

SG

2%

TH

4%

VN

1%

Grocery e-commerce

SEA

4%

ID

4%

MY

5%

PH

7%

SG

1%

TH

6%

VN

3%

Gaming

SEA

3%

ID

2%

MY

2%

PH

3%

SG

2%

TH

5%

VN

1%

Music streaming*

SEA

14%

ID

13%

MY

12%

PH

21%

SG

13%

TH

18%

VN

2%

Video streaming

SEA

5%

ID

4%

MY

2%

PH

10%

SG

4%

TH

7%

VN

2%

Food delivery

SEA

5%

ID

0%

MY

4%

PH

6%

SG

5%

TH

10%

VN

3%

Transport

SEA

4%

ID

1%

MY

5%

PH

6%

SG

2%

TH

10%

VN

0%

Online travel booking

SEA

7%

ID

5%

MY

4%

PH

17%

SG

8%

TH

10%

VN

3%

Digital payments (Mobile wallets)

SEA

2%

ID

3%

MY

2%

PH

5%

SG

2%

TH

2%

VN

0%

Digital payments (BNPL)

SEA

6%

ID

5%

MY

13%

PH

1%

SG

15%

TH

4%

VN

3%

Digital payments (Remittance)

SEA

10%

ID

14%

MY

3%

PH

14%

SG

0%

TH

15%

VN

7%

Personal lending

SEA

15%

ID

13%

MY

12%

PH

29%

SG

8%

TH

19%

VN

7%

Investments

SEA

8%

ID

7%

MY

17%

PH

9%

SG

8%

TH

8%

VN

4%

Edtech

SEA

12%

ID

9%

MY

8%

PH

25%

SG

13%

TH

9%

VN

6%

E-commerce (Marketplace)

SEA

69%

ID

72%

MY

75%

PH

72%

SG

60%

TH

60%

VN

72%

E-commerce (Grocery)

SEA

62%

ID

65%

MY

71%

PH

55%

SG

61%

TH

50%

VN

66%

Food delivery

SEA

63%

ID

71%

MY

71%

PH

44%

SG

58%

TH

68%

VN

61%

Transport

SEA

72%

ID

79%

MY

78%

PH

58%

SG

60%

TH

81%

VN

78%

Online travel booking

SEA

59%

ID

68%

MY

61%

PH

50%

SG

51%

TH

56%

VN

65%

Digital payments (Mobile wallets)

SEA

74%

ID

74%

MY

77%

PH

85%

SG

61%

TH

73%

VN

71%

Digital payments (BNPL)

SEA

61%

ID

84%

MY

52%

PH

60%

SG

40%

TH

70%

VN

38%

Digital payments (Remittance)

SEA

62%

ID

67%

MY

72%

PH

57%

SG

47%

TH

59%

VN

62%

Personal lending

SEA

69%

ID

72%

MY

81%

PH

81%

SG

55%

TH

65%

VN

67%

Investments

SEA

79%

ID

82%

MY

86%

PH

77%

SG

67%

TH

83%

VN

82%

Healthtech

SEA

69%

ID

79%

MY

76%

PH

60%

SG

62%

TH

72%

VN

71%

Edtech

SEA

67%

ID

67%

MY

75%

PH

63%

SG

58%

TH

72%

VN

73%

Mobile wallet linked to bank account

SEA

20%

ID

6%

MY

14%

PH

1%

SG

19%

TH

18%

VN

45%

Mobile wallet which requires manual top-ups

SEA

40%

ID

68%

MY

54%

PH

86%

SG

15%

TH

13%

VN

27%

Buy-now-pay-later (BNPL) or payment installments service

SEA

3%

ID

7%

MY

3%

PH

1%

SG

1%

TH

4%

VN

1%

Online local money transfer by bank account

SEA

13%

ID

9%

MY

6%

PH

1%

SG

3%

TH

18%

VN

22%

Credit / debit card

SEA

9%

ID

4%

MY

19%

PH

3%

SG

51%

TH

3%

VN

3%

Bank transfer

SEA

15.5%

ID

16.7%

MY

16.6%

PH

11.5%

SG

7.7%

TH

21.1%

VN

19.3%

Buy now, pay later

SEA

2.7%

ID

4.0%

MY

2.0%

PH

2.9%

SG

1.6%

TH

3.1%

VN

2.8%

Cryptocurrencies

SEA

1.7%

ID

2.0%

MY

1.2%

PH

2.8%

SG

0.7%

TH

2.0%

VN

1.7%

Mobile payments (e-wallets)

SEA

22.3%

ID

26.8%

MY

23.9%

PH

26.1%

SG

15.5%

TH

18.6%

VN

22.7%

Mobile payments (digital credit cards)

SEA

5.0%

ID

2.9%

MY

3.0%

PH

4.9%

SG

8.2%

TH

6.1%

VN

4.6%

Physical credit card

SEA

11.9%

ID

4.9%

MY

13.5%

PH

7.9%

SG

24.8%

TH

10.1%

VN

9.9%

Physical debit card

SEA

9.0%

ID

10.7%

MY

11.3%

PH

8.1%

SG

13.4%

TH

5.5%

VN

5.1%