Travel in Southeast Asia
reaches new heights

Travel in SEA continues to grow, with sustained momentum beyond the initial phase of revenge travel. Read on to understand what is propelling interest in travel from and to SEA.

August 2023

Sustained growth in outbound travel demand in SEA

Outbound travel demand (measured by Google Search interest) among SEA travellers has surpassed 2019 levels for the past four consecutive quarters. Vietnam had the highest growth in outbound travel demand. Demand in the Philippines, Malaysia and Singapore has grown steadily, quarter-on-quarter.

Intra-regional destinations are popular among SEA travellers

More than 50% of the top travel search volumes in Vietnam, Malaysia, and Singapore are for destinations within SEA. Outside of SEA, Australia, Japan, India, and the United States are also top destinations of interest.

Travel demand increases around festive seasons

Southeast Asians’ demand for travel is visibly heightened during festive seasons.

SEA is a popular global destination, especially among APAC travellers

Denpasar and Bangkok are ranked as the #10 and #11 top destination cities globally. SEA is most popular among travellers from Australia, India, and the United States.

How did you hear about the e‑Conomy SEA report?*

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