Shopping moments
through the year

From highly-anticipated local and regional sales moments, to monthly double-digit sales — learn how online purchase preferences trend across shopping festivals, how purchase habits are evolving, and the role of digital touchpoints in influencing sales.

Mar 2023

Every season is shopping season

Across SEA, shopping festivals have extended beyond end-of-year sales moments like Singles Day (11.11) and Black Friday (25.11), to include monthly double-digit sales (1.1, 2.2, etc.) as well as local and regional sales moments (Ramadan, Lunar New Year, Christmas, etc.).1

Purchase preferences vary across festivals

Apparel and beauty were the top purchase categories across 2022.2 Drilling down into shopping festival types, we see preferences emerging for certain product categories.

Purchase planning begins before festivals

At least 87% of purchases made during shopping festivals involved prior research and browsing.6 In fact, a majority of shoppers are willing to wait more than a week before a shopping festival to purchase an item they want.7

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